Our safety assurance process is stringent and thorough, ensuring the safety and quality of every baby and beauty personal care product we make. This process never stops—we continually re-evaluate ingredients based on the latest research and your feedback.
If any step in our process fails, it’s back to the drawing board.
Sourcing raw materials
Safe products start with safe raw materials. That’s why we thoroughly vet every supplier and only accept materials from vendors that meet our rigorous quality and safety standards.
The ingredients we receive must be assessed and meet the requirements for safe use in personal care products. We dig below the surface to evaluate impurities and review the latest findings from personal care, food and medicine studies.
Once we create product formulas, we test them with volunteers in a lab setting. Our experts test for every likely issue, including skin and eye irritation. As a result, our safety database includes information on a wide variety of formula reactions that help inform every new formula we make.
Monitoring real life use
We test for ways a consumer might use our products. In addition to the consumers who try our products at home, we also test our products in the lab under several scenarios – extreme heat, cold, humidity and more – to ensure product safety and consistency.
Our finished product is finally available in your local store, but our work isn’t done. In addition to watching for new information, we listen to your feedback, whether it’s via a customer service call or a social media comment, and make updates when necessary so that every product we make is as safe as it is effective.
Take a closer look at how our safety assurance process helps create the products you trust.Learn More