The Use of Microbeads in Personal Care Products
Microbeads are tiny balls used in exfoliating face and body washes. In personal care products they act to gently scrub away dead skin in much the same way a sponge would. Recently, concerns have been raised about the environmental impact of polyethylene microbeads and Our Safety & Care Commitment means we continually evolve our policies and products to reflect not only the latest science and new regulations, but also consumer views and concerns. Our goal is to give consumers peace of mind that our products are gentle on people and gentle on the environment.
Our Position on Microbeads
At the Johnson & Johnson Family of Consumer Companies, we are phasing out and will eliminate the use of polyethylene microbeads in our personal care products by the end of 2017. We have stopped developing new products containing polyethylene microbeads and have been conducting environmental safety assessments of other alternatives. These assessments are part of our "informed substitution" approach, which helps ensure that the alternatives we choose are safe and environmentally sound, and that they provide consumers with a great experience. Our goal is to complete the first phase of reformulations by the end of 2015, which represents about half our products sold that contain microbeads.