You are here
The way a product feels, smells and looks is an essential part of your experience using it. Does a lotion leave the skin feeling soft, but not greasy? Does a shampoo rinse away easily? Does a sunscreen apply evenly? These are all important factors in designing the right products with the right qualities for you. In the end, all of these characteristics are tied back to how we use specific ingredients that help to ensure that each product is safe and effective.
Complexity of Ingredients
You’ve asked us many questions about our ingredients over the years. One of the concerns we hear most often is about the number of ingredients in personal care products. Another common question is about the complicated names of ingredients.
We understand how the ingredient label can sometimes be confusing. Personal care products, in the US and internationally, must follow standardized labeling requirements, governed by international nomenclature of cosmetic ingredients (INCI) dictionary, to ensure the accuracy and transparency of ingredient labels to support consumer safety. These ingredients are identified by their scientific names. That's why some extracts of coconut oil for example are listed as Lauric acid.
Having a lot of ingredients with complicated-sounding names doesn’t make it bad or harmful. The key is to understand how we source these ingredients and formulate them into our products. And, ultimately, how they work in harmony to increase the safety and the effectiveness of the products you use in your home.
The ingredients we use are all thoroughly evaluated during our five-level safety assurance process. We also test each formulation to be confident that the raw materials we’ve selected remain safe and effective when we combine them in a product.
Our Safety & Care Commitment includes ongoing reviews of the latest available science about the ingredients used in personal care products, including byproducts and trace materials. As scientists, we always look ahead. New science is always emerging, and concern can grow around a particular ingredient based on new information. If emerging evidence raises legitimate concerns about the safety or safe use of our ingredients, we will reduce it or remove it from our products.
Sometimes, concerns come to public attention based on speculation or questionable science, which still might make people uncomfortable with a particular ingredient “just in case.” We listen carefully to these discussions and to what you have to say to us, and often we’ll find ways to reduce or eliminate ingredients of concern, even if it’s not a matter of safety, to help ensure your peace of mind.
Whenever we change a product formulation, rest assured that we will put it through our rigorous five-level safety assurance process to ensure that the new formula is safe. This includes a thorough evaluation of any new raw ingredients, toxicology studies, clinical evaluations, in-use trials and ongoing assessment after it goes to market. We will only use ingredients that meet our high standards for safety and quality. And yours.
Click on the links below to read more about our policies on specific trace materials and ingredients: