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In 2011, we started on a journey to enhance Johnson & Johnson Family of Consumer Companies’ baby care products based on your suggestions, and today we’re pleased that we have met the commitments we made for 2013.
Although all ingredients used in our baby care products have always been safe, and meet or exceed government standards for safety, we made the decision to reduce or eliminate certain ingredients by the end of 2013.
This was no small undertaking. We have more than 120 baby care product formulations globally, and many of these had to be reformulated, tested and approved for use. Those products that required reformulation under our commitments have been rolling out globally and will continue over the coming months.
We’re proud to be the first major company to set and meet this public commitment and we’ll continue to lead by working with our suppliers and partners to produce the very best products for you and your family.
Already, we’ve committed to make further enhancements to our baby products by the end of 2015. As science advances and your preferences change, we’ll continue to listen and meet your expectations.